For well over a decade now we’ve been supplying M-Sport’s Ford World Rally Team – something we’re incredibly proud of – and we’re excited this week to see M-Sport has finally unveiled its 2023-specification Ford Puma Rally1 ahead of this week’s season-opening Rallye Monte-Carlo which takes place from the 19th to the 22nd of January.
The car features a striking new livery – designed by M-Sport and manufactured by us with a quick turnaround at our HQ in Penrith, using energy efficient printers and water-based inks.
M-Sport said: “Inspired by Synthwave media and maintaining its electrified look as a nod to the hybrid era, 2023’s livery features neon bolts of vibrant pink and electric blue across a canvas of the iconic Ford blue.
“The team takes the success of 2022’s stunning livery and takes it one step further, hoping to make an impact in both colour and performance in 2023.
“Ford branding remains prominent on the car in the central bonnet location, while the iconic Red Bull remains a key feature of both Tänak and Loubet’s cars.”
Ott Tänak will spearhead M-Sport Ford’s 2023 World Rally Championship attack after securing a deal to reunite with the squad where his rally career began. M-Sport helped shape Tänak’s early career and it was team owner Malcolm Wilson who gave him his first factory drive in 2012. Pierre-Louis Loubet is at the helm of the second car, co-driven by Nicolas Gilsoul.
It’s an exciting year ahead – We wish the M-Sport Ford World Rally Team the very best of luck for the 2023 season.
Photos: Drew Gibson